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High-end property development and wedding & events destination the Stellenbosch Winelands
To increase visibility and lead generation for a unique, 25-hectare mixed-use development which includes upmarket residential homes and commercial sites. To increase the foot traffic through the estate’s event/wedding destination that is based around the estate’s historic manor home and a thriving, working fruit farm. To come up with a cohesive, overarching brand campaign that encapsulates the heritage and lifestyle USPs of the brand, while attracting a committed, high-end clientele to both the venue and the property development.
For over a century the Wirth family has been the custodians of Nooitgedacht, one of South Africa’s oldest established farms. We wanted an evocative golden thread and interactive narrative to tie the Wirth family story together with that of those who might potentially choose to invest in and reside at the estate. We thus developed a “Join the Story” campaign, which rolled out across all channels with a new look and feel in keeping with the estate’s ‘small village’ lifestyle offering. Consumers are made to feel part of a special and unique heritage and to align their life story to that of the Nooitgedacht Village philosophy. They ascribe to a lifestyle vision that allows for the creation of an old world values-based community, comprised of like-minded people enjoying a unique experience in a world-class setting.
A more cohesive brand identity with consistent, interactive and cross-channel brand messaging has resulted in substantially increased property sales of residential phases, as well as a doubling of the foot count through the wedding and events venue per annum. In a highly competitive market, 7 residential phases have successfully sold out during a 24-month campaign roll out, with another 3 phases currently in development. Our campaign has improved overall market perception and increased international brand visibility for Nooitgedacht.
Logo & Corporate Identity | Stationery | Website www.nooitgedachtestate.co.za | Social Media | Email Branding | Mobile Displays | Clothing & Collateral | Electronic Presentations
Campaign roll out for the next residential phases as well as commercial hub. The final vision for Nooitgedacht is to exist as a self-sufficient entity catering for residents’ primary lifestyle requirements.
“Extremely enthusiastic, helpful & creative.”
M.Veldhuizen (WAM)
“Creative, up to date and effective with a variety of solutions.”
L. Bouma (Anura)
Highly motivated and well capable of achieving any goal, producing high quality work throughout.”
C. Hendriks (DaxCon)
Professional, reliable and experts in their field.”
D. Noppe (PR Homes)
Important Update:
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
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Our team is working towards the long term prosperity of this world.
Sincerely,
The G Studio Branding Agency Team
