Premier private school group established in South Africa in 2000
Client sought an evocative and sophisticated new visual brand language and a more powerful and effective marketing strategy under the auspices of joining international education group, Inspired, in 2016. Client also wanted a strong focus on elevating brand perception in the marketplace and establishing Reddam House as a global market leader in the private education sector in both South Africa and abroad, as well as generating qualified potential enrollments.
To develop a new ‘face’ for the Reddam House brand with a consistent brand language communicating excellence in all spheres. Ongoing campaigning and brand development that is monitored, tracked, measured and reported on weekly with a strong focus on cohesiveness and consistency of messaging. We implemented a fully integrated and coherent campaign rollout on all above- and below-the-line advertising and marketing platforms, with a strong digital focus and a completely new corporate identity.
From implementation of a visually engaging new look and feel with inspiring new dynamic messaging and the inclusion of highly interactive social media campaigns, the Reddam House brand has consistently grown, opening 6 additional schools (including internationally) and increasing from 7 to 13 over 24 months since inception of branding partnership, becoming a strong leader in its market segment.
The global Inspired Group, who is also a G Studio strategic branding partner, has grown alongside Reddam, into a comprehensive network educating over 26 000 students at 32 schools on 5 continents. The group’s highly successful global expansion continues.
Logo & Corporate Identity | Stationery | Website www.reddamhouse.com | Social Media | Email Branding | Mobile Displays | Clothing & Collateral | Electronic Presentations
Targeted multi channel campaign(s) development for new academic year.
“Extremely enthusiastic, helpful & creative.”
M.Veldhuizen (WAM)
“Creative, up to date and effective with a variety of solutions.”
L. Bouma (Anura)
Highly motivated and well capable of achieving any goal, producing high quality work throughout.”
C. Hendriks (DaxCon)
Professional, reliable and experts in their field.”
D. Noppe (PR Homes)
Important Update:
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
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The G Studio Branding Agency Team