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A well-established producer of premium organic and semi-organic fertiliser sought to establish a completely new brand identity and maintain and/or grow its market share.

The Plan

To create a dynamic, inspiring and accessible brand identity and brand voice.

We chose to launch a large-scale, comprehensive multi-channel marketing campaign to create brand visibility, gain consumer endorsement and to maintain entire value chain of the business. From creating a brand name and designing all packaging to website design and development, radio, print and television advertising, we were able to ensure that the company not only maintained its market share, but grew exponentially in three market categories. We also gave a strong focus to all the digital platforms.


Sales grew consecutively each year from brand launch and initial campaign implementation (2015) to present day, with higher turnover in agricultural, retail and commercial sectors.

Roll-Out & Media

Logo & Corporate Identity | Stationery | Website | Social Media | Email Branding | Mobile Displays | Clothing & Collateral | Electronic Presentations


Current status

Continuing to grow sales and market share through targeted digital campaigns and integrated multi-channels communication.

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