Client sought an evocative and sophisticated new visual brand language and a more powerful and effective marketing strategy under the auspices of joining international education group, Inspired, in 2016. Client also wanted a strong focus on elevating brand perception in the marketplace and establishing Reddam House as a global market leader in the private education sector in both South Africa and abroad, as well as generating qualified potential enrollments.
To develop a new ‘face’ for the Reddam House brand with a consistent brand language communicating excellence in all spheres. Ongoing campaigning and brand development that is monitored, tracked, measured and reported on weekly with a strong focus on cohesiveness and consistency of messaging. We implemented a fully integrated and coherent campaign rollout on all above- and below-the-line advertising and marketing platforms, with a strong digital focus and a completely new corporate identity.
From implementation of a visually engaging new look and feel with inspiring new dynamic messaging and the inclusion of highly interactive social media campaigns, the Reddam House brand has consistently grown, opening 6 additional schools (including internationally) and increasing from 7 to 13 over 24 months since inception of branding partnership, becoming a strong leader in its market segment.
The global Inspired Group, who is also a G Studio strategic branding partner, has grown alongside Reddam, into a comprehensive network educating over 26 000 students at 32 schools on 5 continents. The group’s highly successful global expansion continues.
Targeted multi channel campaign(s) development for new academic year.
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