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Brief

Waterford Estate is a boutique and premium winery situated in the world-renowned Stellenbosch region, South Arica. Our brief was to refine their tonality, strengthen their brand identity and compliment a comprehensive marketing strategy that would achieve all strategic ideals & objectives.

brief
brief
brief

The Plan

We assisted with the compilation and roll out of their 10-year strategic plan. This was coupled with a dynamic brand voice to increase consumer engagement. We implemented a multi-channel marketing campaign to increase brand awareness and to ultimately increase and prompt sales revenue. This included the addition of a multi-faceted website to facilitate end user, trade and loyal consumers.

Result

A stronger brand identity, displaying more engaging content. This has resulted in substantially increased sales and awareness in the marketplace. Our marketing efforts improved the overall brand perception and strenghthens the international presence for Waterford Estate.

Roll-Out & Media

Corporate Identity | Website including backend customer and trade functionalities www.waterfordestate.co.za | Social Media | Newsletters | Electronic Presentations | Print Media | On-site Presentation

VISIT THEIR WEBSITE

Current status

A growing community and increasing popularity among consumers, through continuous creative execution and thorough strategic planning.

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