We manage brands with a global footprint, as well as proudly South African-operated businesses based on our doorstep. Our favourite thing is to partner with a client and to embark on the entire brand journey with them – helping them distill their core values and vision, create a look and feel that’s true to their essence and then roll out a sustainable and adaptable marketing plan. We refine and refresh as required and as changes happen – internally, or in the world around us.
This is big picture thinking. Your branding needs to be cohesive. Your messaging needs to pull through on all communication platforms. There must be measurable end goals. You need a system, so we’ll create it and manage one for you, or give you the tools to do so.
The Boom! The whoosh. The beauty. The imaginative. The new. The, “why didn’t I think of that?” ideas. That’s our speciality: imagining, building, refining and adapting. All the time. Every day. In innovative, dynamic, exciting ways that get your message out there.
Marketing means so many different things. It’s about having a consistent presence, about appearance, messages, products, services and campaigns. It’s about consumer dialogue and awareness. Whatever the platforms or formats we believe will work best for you, they’ll be consistently and constantly updated, measured, analysed and refined by our team.
For us, branding never ends, it just mutates and evolves. It’s a cycle of ideation, practice, assessment and adaptation. The wheel keeps turning, the clock keeps ticking and our team keeps working.
Step one: Briefing
Tell us about you. Tell us what you need.
Step two: Conceptualise
We analyse what you’ve told us about your business and we make some recommendations, based on your budget.
Step three: Roll out and design
We create some awesome designs, engaging content and a marketing strategy. We recommend at least a 6-12 month roll out period for your message to penetrate the market.
Step four: Launch
We launch your campaign on pre-determined channels.
Step five: Monitor
We monitor the campaign’s performance using key digital analytical tools, and based on our findings, refine it, as needed.
Step six: Evaluate
We check in with you. We report our findings. We check your sales and test them against our efforts.
Step seven: Refine
Implement the process or steps again, depending on where we are, the time of year, whether you’ve brought a new product to market, or need to explore new marketing platforms.
Reddam House Case Study
Client sought an evocative and sophisticated new visual brand language and a more powerful and effective marketing strategy under the auspices of joining international education group.
We were tasked with increasing market visibility and generating leads for a unique, 25-hectare mixed-use development on a beautiful farm in the Stellenbosch Winelands for property sales. We had to simultaneously increase foot traffic through the estate’s historic event/wedding venue and create a cohesive brand language for the collective Nooitgedacht offering.
Founded in 1982, CKR Consulting Engineers has evolved into one of the leading multi-disciplinary engineering firms in Africa, the Middle East and Asia. They wanted a fresh, innovative look that portrayed a dynamic, technology-driven company with a strong emphasis on their 35-year legacy.