During uncertain times and when markets are unpredictable, your branding needs to remain consistent even when your budget and margins aren’t. This is simpler to achieve than it sounds.
Stick with these ten basic rules, and you’ll always weather the worst and succeed in the long term.
1. Be truthful
Be honest about your business. Don’t try to pretend to be something you’re not. Never overpromise and underdeliver. Manage expectations. Say the hard things.
2. Be clear
Never hide behind industry jargon or confuse your consumer with ‘fancy” or ‘frilly” superficiality. Now, more than ever, consumers seek to know exactly where they stand. So tell them.
3. Be consistent
Say what you mean and do what you say. Talk the talk and walk the walk. The same way every time. Have processes in place to help you. Have forms, systems, tools that keep the customer journey feeling safe. Consistency breeds trust. And consumer trust is the key to the kingdom.
4. Don’t overdo
Well-managed expansion and growth mean mastering key areas before moving into other areas. Don’t rush. Don’t be greedy.
Your main competitor is killing it on Twitter? That’s okay. Maybe Twitter isn’t your platform. You don’t have to be all things to everyone. Always start by doing less well than by doing too many things half-heartedly.
5. Be sincere
Read through your company’s core values every once in a while. Is your business still aligned with what you wanted to bring into the world of commerce? Have you changed course? Whatever the answer, communicate your brand truth. That means you need to be clear about what that looks like.
6. Have fun
Nothing is more infectious and inspiring to customers than a company having fun doing what they do. You’re stuck doing this thing for 8 to 12 hours a day on average, so make sure you’re having some. And if you’re not, look at why not, and change it up. Fun sells. And it makes work gratifying.
7. Look the part
A branding agency is like a personal stylist for companies so if you’re having a branding identity crisis, call us.
You want to be: Tight. Sharp. Together. Professional. Tidy.
You do not want to be: Sloppy. Overly busy. All over the show.
If you’re pink tie-dye and Comic Sans with a hint of Reggae and Times New Roman, you’ve got problems. Streamline your look. We can show you how.
8. Share success
Sharing success means two things. It means telling those tales of good fortune so people can celebrate with you and be excited by your upward trajectory, but it also means looking after the team that got you there. If customers see you reward your hardworking people, and your innovators, they’ll like you even more.
9. Give back
We’re all part of a bigger picture. Corporate social investment matters. Choose a charitable cause and help them. Properly. Don’t just pay lip service. Don’t just throw money at something to look good. Making society kinder and better makes your business kinder and better too.
10. Keep refining
Never become complacent. We always have areas we can improve upon. But you need to relook and revisit and reevaluate. It’s the only way you grow a clean, healthy, and strong brand.
Need any help with the points above? Our strategic creative marketing team is prepped and ready to dive in there with you in 2023.
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
Our systems are expected to perform without fault during this time. We have addressed business-continuity planning, to mitigate risk for our clients.
During the upcoming lockdown period, kindly take note of the following details:
Throughout this period, we will fulfil all obligations without fail.
Our team is working towards the long term prosperity of this world.
The G Studio Branding Agency Team