Whether you’re a well established brand or new on the scene, you’ve probably analysed the environmental factors of the market sector in which you operate. We’ve definitely all engaged in the all-too-familiar SWOT analysis at some point. This practice is valuable as it informs our business strategies and decisions. Regrettably, this analysis is often exclusively based on the conditions that are currently prevailing. In other words, the inferences do not consider all past events and possible future activity.
An examination of the present alone offers a rather limited context from which to make deductions. This framework is characteristically restrictive and therefore can’t present the data needed for a given brand to become revolutionary. No, a far more nuanced examination is required to become timeless - one that is both historically and futuristically orientated.
Simply put: in order to stay relevant, you have to learn from past success and anticipate future trends.
How much can we really know about the future? It may seem like a far-reaching, perhaps even unrealistic goal at first glance however, we can certainly derive accurate predictions after comprehensive forethought and scrutiny.
This globalised, multi-faceted perspective involves deducing new tendencies and patterns to inform your product positioning and messaging.
If you haven’t learnt how to crystal gaze or read residual tea leaves yet, never fear; there are several practical exercises that can be performed to this end:
Trend forecasting is certainly a worthwhile undertaking for those who intend to improve their business strategy and thankfully, it won’t require any palm reading.
The greatest advantage? You’re no longer at the mercy of unpredictable circumstances - whether it’s a fluctuating economy, a lousy tax increase or unfavourable weather conditions. Arguably the most exciting part of brand building is finding inventive ways to make challenging conditions work in your favour. By implementing these strategies, you’ll determine a part of your future success by actively participating in it.
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
Our systems are expected to perform without fault during this time. We have addressed business-continuity planning, to mitigate risk for our clients.
During the upcoming lockdown period, kindly take note of the following details:
Throughout this period, we will fulfil all obligations without fail.
Our team is working towards the long term prosperity of this world.
The G Studio Branding Agency Team