REASSESSING OUR DESIGN PRACTICES
We’ve passed the halfway mark of 2021, giving us the ideal opportunity to hit the reset button on our communication tools and design practices. One of the most exciting facets of graphic design is that the consumer landscape that it aims to reach is continuously in flux. As such, the practices embedded within its execution are constantly subject to change.
DESIGN FOR EASE & TRANSPARENCY
As our one-on-one interactions have become significantly fewer, it has become increasingly important for designs to reflect a strong sense of personalisation, understanding, and trust. Communication and design in 2021 should therefore offer an added level of warmth in the overall direction of a given creative output.
You’re encouraged to rely on a few old-school design favourites:
CONNECT THROUGH SYMBOLS, SPARE YOUR READER SOME PRECIOUS TIME
As readers are faced with a mass of information on a daily basis, it becomes essential to communicate in the fastest, and most efficient means possible. To achieve this goal, we’re welcoming intelligently designed symbols, as they offer a quick means of communicating - and simultaneously spare the reader the effort of navigating a complex visual. These symbols convey both literal and figurative meaning through their design - thus carrying a far stronger impact than their simpler counterparts.
The power of a symbol lies in its ability to transcend language, by communicating conceptually rather than linguistically. Businesses are leveraging this power in 2021, with a stark increase in the use of iconography and symbolic representation.
You’re prompted to embrace innovative conceptual techniques like:
SOCIALLY CONSCIOUS DESIGNS & VISUAL SELECTION
The changed consumer landscape of 2020 has afforded our creative outputs a new responsibility: to create socially conscious designs. In addition to creating designs that are aesthetically striking, designers are being called on to contribute their talents for the improvement of their community.
We see this in the rise of personalised typography and mask-wearing in the form of animations, illustrations, and stock imagery. We also notice a strong movement away from the use of conventional models in branded content, in favour of more authentic, diverse individuals. We predict that this preference will extend even further - from mere inclusivity to celebration, in the shape of powerful, inspiring visuals.
ADDING THE FINAL TOUCHES
You’re being challenged to consider all the movements in the consumer landscape to inform your research, conceptualisation, and final creative executions. This will allow you to offer visual solutions that are relevant and that resonate with your audience.
In our final article of this series, we’ll be looking at the most effective analytics for campaign success and relevant aspects of Search Engine Optimisation. Stay tuned for more thoughts and insights!
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
Our systems are expected to perform without fault during this time. We have addressed business-continuity planning, to mitigate risk for our clients.
During the upcoming lockdown period, kindly take note of the following details:
Throughout this period, we will fulfil all obligations without fail.
Our team is working towards the long term prosperity of this world.
The G Studio Branding Agency Team