ANALYTICS FOR TRACKING CAMPAIGN SUCCESS AND SEO-RELATED MECHANISMS

TRUSTED TACTICS FOR LONG-TERM CAMPAIGN SUCCESS

TRACKING YOUR MARKETING EFFORTS

In the final part of our motivational series, we’re sharing insights about measuring the impact of creative executions through nifty marketing analytics tools and why it’s important to rev up your SEO strategy. We’ll also shed some light on how this data can be used to convert potential buyers into loyal customers.

SO WHAT ARE MARKETING ANALYTICS TOOLS AND WHY ARE THEY ESSENTIAL?

Marketing analytics tools allow you to examine every contact point between a brand and its audience. This enables us to consider each unique phase of the consumer’s journey, from website traffic to page-likes, and purchasing habits. The collected data from these metrics offer insight into what’s working well, what should be revised, and which types of content are receiving a thumbs-up from your viewers.

GET PERSPECTIVE ON WHAT YOU’RE DOING

For marketing analytics to be useful, they must be tracked, recorded, and listed - and continually monitored over an extended period. Continued analysis, over multiple time periods, will allow you to establish trends while they develop and make adjustments to your campaigns while they’re being actioned. This data will also provide perspective when setting expectations and business goals, to reshape your overall strategy.

TIME TO REV UP YOUR ONLINE PRESENCE

Throughout the last few years, it’s evident that online purchases have significantly surpassed their in-store counterparts, giving web searchability increased importance. The aim of an effective SEO strategy is to increase the quantity of traffic to your website through organic search engine results. Specifically, this type of strategy will improve the user experience, increase your brand authority, give you a competitive advantage, as well as increase leads and conversions.

CAPTURE USERS THROUGH TAILORED CONTENT

The type of content displayed on your website is a critical component of the buyer funnel and it will ultimately allow you to convert interested buyers into consumers. Tracking the behaviour on your website will offer trusted data about which products, services, and pages are receiving the most attention from your audience. These results will then allow you to tailor the copy, design, layout, and development functions for improved results.

UPWARDS AND ONWARDS

These metrics and methods are powerful tools that can be harnessed to capture interested users and build brand equity in the long-term. Stay tuned for more thoughts and insights about the world of branding on our blog.