We’ve considered two distinct approaches to the creation process in the first part of this series. In our final article, we’re looking at some topical examples of how to break through the clutter by selecting the best process for your marketing strategy.
Using quick-to-craft content
If there’s been a sudden change affecting your business, this approach may be the most suitable. In the event of new legislation, changes to your products, or movements within your business, you should prioritise informing your clients, ASAP.
The aim is to get the main idea across all marketing touchpoints, as quickly as possible. This doesn’t mean that the final product is a slap-dash job - it’ll still require attention to detail, but needn’t include a fully-fledged content strategy.
During the earlier stages of the global pandemic, we noticed that changing regulations influenced almost every industry. Consumers needed to be updated regularly, about how services are impacted across all marketing touchpoints.
In this case, the communication should be simple - even cryptic where possible. For this type of messaging, opt for website banners, basic social media posts, and newsletters. This will shorten the time needed for development, design and overall management.
Consider this for short-term engagement
Full ideation content
This content aims to connect with the consumer, by forming a strong, sentimental bond. It’s essential to determine their style preferences, lifestyle choices, and their preferred ways of receiving information. This research will inform the typography, layout and finer design aspects.
The final product should include engaging graphic design, tailored content, complex development and thought should be given to each pixel viewed on the page.
Consider this for long-term engagement:
Your creative keepsake
Content creation is a delicate, intricate phenomenon that requires a strong marketing strategy, to function optimally. The creative execution process should be regularly analysed to ensure that it’s serving its purpose.
Keep your eyes on our page for more articles coming up.
Important Update:
G Studio Branding Agency is adhering to all levels of the national lockdown and will work remotely until further notice.
Our team is ready to take on and overcome any challenges that may be posed by these circumstances. We don’t expect our services to be impacted during the lockdown period, and our team has planned meticulously to ensure that you receive the same level of assistance.
Our systems are expected to perform without fault during this time. We have addressed business-continuity planning, to mitigate risk for our clients.
During the upcoming lockdown period, kindly take note of the following details:
Throughout this period, we will fulfil all obligations without fail.
Our team is working towards the long term prosperity of this world.
Sincerely,
The G Studio Branding Agency Team