Harnessing Synergy: A Mission Statement for 2018

A synergetic state is one in which two or more individuals or organisations work together in a fruitful way that produces major benefits for all parties. It means practising cooperation mindfully. The result? An increase in productivity, and an enhancement in the results of your collective actions. (The kind of knock on effect that grows ideas and puts functional, efficient systems in place in a company.)

This year, we’re going to ensure that our business partnerships reflect this ethos completely. We’d like to learn from and about our clients. We’d like to share what we’ve learnt with them. We’d like to brainstorm together to make a little marketing magic.

Life is too short to be mediocre. To reach true excellence, we need the best of what we’ve got and what you’ve got. So join us at the conference room table, and let’s make it happen.

BUILD STRATEGIC PARTNERSHIP

Cohesive, successful brand building should take a long view. Great brands aren’t created overnight. It takes a combination of quality products and services, excellent communications and design and various ‘value-adds’ (in the form of that ephemeral ‘something extra’) for clients and customers to really make this happen in a way that counts.

Most importantly, consumers need to identify with what you embody. Your values should be their values. Your sensibilities should reflect theirs. The same goes for your branding partner. At G Studio Branding Agency we value professionalism, communication, affordability and magic.

What we need from you is a true understanding of your business and where it’s going, or where you would like it to go. The good news is that if you’re not sure, we’ll help you get there.

STRATEGISE, DON’T GAMBLE

As your strategic marketing partner, we’ll take it upon ourselves to make sure that the money you spend and the efforts we make on your behalf are done through a systemic approach. There’s no point in stabbing in the dark and wasting valuable funds. Yes, there’s a measure of experimentation in any branding exercise or marketing drive, but it’s always a calculated one based on the latest research and trends. We don’t gamble with your hard-earned money. We make it pay dividends by allocating resources to the channels that will work best for what you do.

THE ‘PRO’ IN QUID PRO QU

Professionalism is a non-negotiable in the ‘give and take game’ of any strategic business partnership. From our side that means we’ll communicate clearly, stay within budget, meet targets and roll out action plans systematically. We’ll measure and report on our actions.

From your side it means we require that you state your needs clearly and provide us with the relevant content required to market your brand well. To seize opportunities effectively, we’ll all need to be on the ball. Without these key fundamentals, frustration builds and these key opportunities are missed.

MAKE COLLABORATIVE MAGI

In 2018, we’re getting serious. In September this year, we will have been in this business for 15 years. We’re learning all the time. But we know our game and we play it competently. We’re still on top of it and we’re growing as we go.

Join us. It’s going to be hard work but it’s also going to be immense fun and extremely satisfying. We can’t do this without you. And you can’t do this without us. Because the real magic lies in the collaboration process. It’s time to unleash it.