Upwards, Onwards...And Beyond

ALL THINGS BOLD

We’re welcoming a brand new year - a fresh start, with a blank slate. This year, we’d like to encourage you to be bolder, better, and smarter in your approach to your current brand. To this end, we are discussing e-commerce trends and offering helpful business strategies to increase brand awareness that will lead to a higher profit margin.

START WITH THE WHY

Remind yourself why you got started in the first place; what you dreamt of when you first embarked on the journey; what you really hoped you would achieve. This will form the foundation for your upcoming marketing plan to strengthen and increase brand awareness.

Despite any hurdles or setbacks, the dream is still alive and possible with revised business strategies for 2021. You might have ideas for new product lines, cool website changes, and innovations that you’re striving for. This is your year to be bold, dauntless, and to keep performing.

BANISH THE FEAR!

Focus on the wins. Reach new heights. Make the lasting impact you’ve been aspiring towards!

WHAT TO EMBRACE:

• Ask colleagues to hop on board and to keep you accountable in all aspects of your business - you’ll benefit from honest feedback and increased productivity.
• Consult a field expert who can advise on risk mitigation. This allows you to avoid common errors that are typically made in your market segment.
• Motivate your team by having regular status meetings to improve morale and efficiency. This will help you to break down bigger goals into actionable steps and enable you to reinforce your goals regularly.
• Direct your attention to the digital space - zoning in on digital platforms and capitalising on design trends to improve online business.
• Identify a successful brand in your market segment and look into their brand strategies. This allows you to adjust, enhance, and optimise your own business strategies for increased growth.
• Re-establish your confidence - Go for it!

At the risk of sounding like a mushy “keep calm” poster, we’re revving up our motivation with fresh business strategies for 2021. In our next article, we’ll unpack some of these ideas and discuss some interesting e-commerce trends to improve online business.

Let's get going!