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Case Study: Vinette Wine in a Can

Vinette Wine in a Can combines sustainability with convenience, offering a premium range of eco-friendly wines in recyclable aluminum cans. Perfect for environmentally-conscious wine lovers, it reflects the joy of shared moments while supporting earth-friendly practices.

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The brief

Develop a unique brand name, creative concept, and packaging design for a new wine-in-a-can product. Position it as a mid-premium lifestyle choice, creating fresh market demand. Drive global brand awareness through diverse media channels and high-impact events.

The project overview

Brand Development & Strategy: Conceived a unique brand name and crafted a compelling brand identity and strategy to position the product as a premium lifestyle choice.

Packaging Design: Created innovative packaging to highlight the product's eco-friendly and premium attributes.

Print & Digital Media: Developed all print and digital assets to promote the brand and support its market presence.

Videography: Produced engaging lifestyle video content to enhance brand appeal and showcase the product.

Campaign Execution: Implemented a multi-channel approach with OOH advertising and sustained global marketing activities to drive brand awareness.

Brand Positioning: Ensured consistent lifestyle-focused messaging across all touchpoints to resonate with the target audience.

The results & outcome

THE BRAND HAS EXPANDED FROM ZERO TO A GLOBAL PRESENCEEXPANDED FROM ZERO TO A GLOBAL PRESENCE IN OVER 9 COUNTRIES

IT HAS SURPASSED ITS ASPIRATIONAL BRAND AWARENESS TARGETSASPIRATIONAL BRAND AWARENESS TARGETS AND OUTPACED COMPETITORS

THE BRAND HAS GAINED SIGNIFICANT GLOBAL TRACTIONSIGNIFICANT GLOBAL TRACTION AND SUCCESSFULLY ENTERED NEW MARKETS

IT HAS ACHIEVED OVER 350% YEAR-OVER-YEAR GROWTH350% YEAR-OVER-YEAR GROWTH IN TRAFFIC AND SOCIAL MEDIA ENGAGEMENT

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