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Case Study: Realtor of Excellence

Realtor of Excellence is South Africa’s pioneering cloud-based real estate company. Their mission is to leverage technology to foster meaningful relationships with clients while empowering their realtors with cutting-edge tools and training. This innovative approach ensures that clients receive the highest quality service, whether they are buying or selling properties.

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The brief

Develop a bold, trailblazing creative concept that reflected Realtor of Excellence's unique and cutting-edge brand. Our task was to create a holistic brand positioning across all marketing campaigns, something far more unconventional than the typical realtor approach. The client aimed to appeal to extreme lifestyle concepts.

The project overview

Brand Development & Strategy: Developed a holistic brand positioning and distinctive creative concept for Realtor of Excellence, aimed at engaging clients with an unconventional approach compared to traditional realtor agencies.

Creative Design: Designed a series of campaign templates, including special offers, offshore property listings, and agent recruitment materials to establish a cohesive visual identity.

Content Creation: Created ongoing marketing content, such as SOLD and FOR SALE materials, to engage audiences across multiple channels and strengthen brand presence.

Targeted Campaigns: Crafted and executed a targeted campaign to capture the attention of Cape Town homeowners while appealing to potential buyers from Gauteng considering semi-migration.

The results & outcome

TARGETED CAMPAIGNS CONSISTENTLY ACHIEVED OVER 50 LEADSCONSISTENTLY ACHIEVED OVER 50 LEADS WITH EACH LAUNCH

EVERY BRANDED NEWSLETTER GENERATED AN INFLUX OF LEADSINFLUX OF LEADS AND INQUIRIES

WEBSITE TRAFFIC INCREASED BY OVER 220%INCREASED BY OVER 220% DUE TO EFFECTIVE CAMPAIGN STRATEGIES

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