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Case Study: Parel Vallei

Parel Vallei is a leading high school in the Western Cape, South Africa, excelling in both academics and extracurricular activities. Over decades of growth, the school has become a beacon of excellence, fostering inclusive diversity and adapting to a rapidly changing world.

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The brief

The client sought to refresh their brand to align with the school’s continued growth and success. They required a complete website overhaul, with a focus on enhancing the user experience (UX/UI) to ensure a seamless journey for parents navigating the site.

The project overview

Sitemap & Content Refinement: Developed a streamlined sitemap that highlighted key sections and unique selling points, improving the information hierarchy for a better user experience.

Website Components: Installed and customised design templates aligned with the school’s visual identity, enabling the school to manage day-to-day updates efficiently.

User Experience Optimisation: Created a more intuitive and visually appealing site, designed to enhance engagement and drive conversions.

Ongoing Support: Provided tutorials and guidelines for future updates, and continue to offer monthly support for larger updates and improvements.

The results & outcome

IMPROVED USER EXPERIENCEUSER EXPERIENCE, , MAKING IT EASIER FOR PARENTS TO NAVIGATE AND ENGAGE WITH THE WEBSITE

ENHANCED BRAND INTEGRITYBRAND INTEGRITY, , REFLECTING THE SCHOOL’S VALUES AND POSITION AS A LEADER IN EDUCATION

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