Case Study: Reddam House

Reddam House is a co-educational, non-denominational, independent school group, offering excellence in private education. The group operates 9 schools across South Africa and the United Kingdom, as well as 4 Early Learning Schools, a Primary, Middle, and High School in Australia, all designed to inspire students to reach their full potential.

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The brief

The client sought a sophisticated new visual brand language and an enhanced marketing strategy as they joined the international Inspired Group in 2016. The aim was to elevate brand perception and establish Reddam House as a global leader in private education, both locally and internationally, while increasing qualified enrollment leads.

The project overview

Brand Development: Created a new visual identity and brand language that communicates excellence across all platforms.

Campaign Strategy: Rolled out integrated campaigns across above- and below-the-line marketing channels, with a strong focus on digital media.

Monitoring & Reporting: Weekly tracking and measurement to ensure message consistency and campaign effectiveness.

Corporate Identity: Developed a completely new corporate identity, ensuring cohesiveness across all branded materials.

The results & outcome

THE REDDAM HOUSE BRAND EXPANDED FROM 7 TO 13 SCHOOLS7 TO 13 SCHOOLS WITHIN 24 MONTHS, INCLUDING 6 INTERNATIONAL LOCATIONS

REDDAM HOUSE HAS BECOME A MARKET LEADERMARKET LEADER IN THE PRIVATE EDUCATION SECTOR, WITH A STRONG AND CONSISTENT BRAND PRESENCE

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