Away Resorts is a UK holiday park operator, with over 20 parks across the country including Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire & Dorset, Cornwall, Hayling Island & Essex.
LET'S CONNECTTo help improve the UX/UI design of an existing group of Away Resorts websites with a view to increase conversion. The group comprised of 4 websites which each had different individual brands. The task was to standardise these brands so that they represent the group better while still highlighting individual USPs.
Sitemap & Content Refinement: Developed a streamlined sitemap emphasising product pages and unique selling propositions (USPs). Enhanced information hierarchy to improve user experience.
Environment Setup & Theme Customisation: Installed and customised design templates and component blocks to align with each site’s style and content.
Website Build & Integration: Rebuilt all pages with the approved theme, integrated updated content, and added new pages, including a lead generation landing page.
User Experience Optimisation: Delivered a more intuitive and visually appealing site to drive better engagement and conversions.
CONVERSION RATES INCREASED BY 36%INCREASED BY 36% WITHIN THE FIRST WEEK OF LAUNCHING THE NEW SITES
A NEW BOOKING BAR, WITH ADDED FUNCTIONALITIESADDED FUNCTIONALITIES, MAKES IT EASIER FOR USERS TO SEARCH AND BOOK
QUICK CONVERSIONSCONVERSIONS CAN HAPPEN AT ANY TIME
A MORE UNIFORM LOOK FOR THE GROUPUNIFORM LOOK FOR THE GROUP , WHILE STILL EMPHASISING INDIVIDUAL USPS
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