strategic creative marketing GET IN TOUCH

MENU

instagram@2x linkedin@2x youtube@2x

Case Study: DORP

DORP is a vibrant bar located in the heart of Stellenbosch, offering a lively atmosphere perfect for socialising and enjoying a night out. Known for its stylish décor and eclectic music selection, DORP attracts a diverse crowd of locals and visitors alike.

LET'S CONNECT

The brief

Create a brand that resonates with a youthful target audience, one that thrives on live music and a vibrant nightlife. The brand should visually embody the punk and rock & roll era, capturing its rebellious "no-care" attitude, reflected consistently from brand identity to interior design.

The project overview

Brand Strategy: Crafted a strategy to position the brand within the live music culture, focusing on its unique identity and market impact.

Brand Development: Designed a bold, minimalist logo, developed a vibrant and energetic colour palette with darker, moody hues, and implemented a typography strategy blending sharp, angular typefaces with fluid, handwritten fonts.

Visual Imagery Creation: Produced high-contrast, gritty imagery featuring urban settings and street art to reinforce the brand’s bold and unapologetic character.

Decor & Interior Design: Assisted in designing the decor and interior elements to ensure alignment with the brand’s visual and thematic concepts.

The results & outcome

A SUCCESSFUL FULL BAR OPENINGSUCCESSFUL FULL BAR OPENING & LAUNCH

DYNAMIC, FORWARD-THINKING BRAND THAT RESONATES DEEPLYBRAND THAT RESONATES DEEPLY WITH ITS TARGET AUDIENCE

UNIQUE VISUALUNIQUE VISUALINTERIOR DISPLAYS

Thank you for making contact. We'll reply to your message shortly!
Something went wrong while trying to send your message, please try again later.
Thanks for signing up to our newsletter. We look forward to sharing strategic creative marketing insights with you.
Something went wrong while trying to add you to our database, please try again later.