strategic creative marketing GET IN TOUCH

MENU

instagram@2x linkedin@2x youtube@2x

Case Study: 16 on Bree

Located on 16 Bree Street, this iconic 36-storey tower in Cape Town offers stunning views of the mountain, sea, and city. A true landmark in the heart of the Mother City.

LET'S CONNECT

The brief

Create a unique brand identity for 16 on Bree, Cape Town's tallest residential building at the time. The brief required a marketing strategy that would generate strong leads and support rapid sales, positioning the development as a prime city living destination.

The project overview

Brand Development: Conceptualised the project name and brand identity.

Creative Services: Designed and produced all marketing materials, including print and digital assets.

Visual Media: Created renders and video content to effectively showcase the brand.

Lead Generation: Sustained marketing activity to drive qualified leads.

Performance Marketing: Focused on paid media, PPC, and SEO.

OOH & PR: Enhanced visibility via Out-of-Home advertising and Public Relations.

Development of Launch Strategy: Planned and executed a comprehensive strategy to introduce the brand to the market.

Launch Event: Organised and hosted a high-profile launch event to generate excitement and establish a strong market presence.

The results & outcome

PROJECT SOLD OUTSOLD OUT IN 4 MONTHS

LAUNCH EVENT LED TO ALL AVAILABLE PROPERTIESALL AVAILABLE PROPERTIES BEING SOLD OUT THAT NIGHT

MAJOR MEDIA COVERAGEMEDIA COVERAGE FOLLOWED BRANDING SUCCESS

BOOSTED BRAND VISIBILITY AND MARKETVISIBILITY AND MARKET PRESENCE

Thank you for making contact. We'll reply to your message shortly!
Something went wrong while trying to send your message, please try again later.
Thanks for signing up to our newsletter. We look forward to sharing strategic creative marketing insights with you.
Something went wrong while trying to add you to our database, please try again later.