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Case Study: Mzuri Estate

Located in scenic Somerset West, Cape Town, Mzuri Estate is a modern, secure residential development with stunning mountain and ocean views.

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The brief

Develop the brand. Our client needed a comprehensive marketing strategy to enhance brand identity, drive sales, and effectively position Mzuri Estate in the residential property market. The goal was to elevate the estate's visibility and appeal to potential homeowners.

The project overview

Market Research & Marketing Strategy: Conducted comprehensive market research and developed a strategic marketing plan.

Brand Identity and Design: Created a unique and compelling brand identity to set the development apart.

Development of Launch Strategy: Designed and executed a comprehensive launch strategy to establish a strong market presence.

Content Creation (Ongoing): Executing multi-channel campaigns and maintaining continuous content creation for social media and newsletters.

Digital Sales Tools: Developed a custom interactive map and other tools to enhance online engagement.

Website and Landing Page: Launched a user-friendly website with optimised landing pages.

Performance Marketing: Implemented targeted Google Ads campaigns to drive qualified leads.

Public Relations: Secured strategic media placements and organised events to boost visibility.

Videography and Photography: Captured high-quality photography, compiled an array of marketing videos, and created detailed product renders.

Printing, Production, and Signage: Produced marketing materials, on-site signage, and sales office signage.

Campaign Analysis and Reporting (Ongoing): Monitoring campaign performance, providing detailed reports, and refining strategies based on insights.

Brand Management (Ongoing): Managing and sustaining brand presence to ensure long-term success.

The results & outcome

SUCCESSFUL LAUNCHLAUNCH OF THE RESIDENTIAL DEVELOPMENT

SUCCESSFULLY OPENED NEW PHASES OF DEVELOPMENTNEW PHASES OF DEVELOPMENT , ATTRACTING A STRONG INTEREST IN THE ESTATE

ADDITIONAL PHASES TO BE UNLOCKEDTO BE UNLOCKED IN THE NEAR FUTURE

WELCOMED NUMEROUS NEW HOMEOWNERSNUMEROUS NEW HOMEOWNERS TO MZURI ESTATE

TO DATE, THE GOOGLE ADS CAMPAIGN HAS ACHIEVED 3.25+ MILLION IMPRESSIONS, GENERATED 10.1K LEADS, AND MAINTAINED A REMARKABLY LOW CPC OF ZAR1.30ACHIEVED 3.25+ MILLION IMPRESSIONS, GENERATED 10.1K LEADS, AND MAINTAINED A REMARKABLY LOW CPC OF ZAR1.30 , SIGNIFICANTLY OUTPERFORMING INDUSTRY NORMS

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