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Case Study: RockCliff Living

RockCliff Living is a residential development in East London that provides secure living options, including free-standing homes, simplex and duplex units, and modern apartments.

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The brief

Ideate and develop a distinctive brand for East London’s largest residential project. Position it as a mid-premium lifestyle choice to create fresh market demand. Focus on driving leads to the sales team for rapid sales.

The project overview

Brand Development: Developed brand name, identity, and strategy.

Market Research and Marketing Strategy: Conducted research to strategically position the brand and define market opportunities.

Creative Design: Produced all marketing materials, including print and digital assets.

Content Creation (Ongoing): Creating content for social media and newsletter marketing.

Videography and Photography: Created video content and rendered visuals.

Development of Launch Strategy: Planned and executed a high-profile launch event.

Digital Sales Tools: Developed a custom interactive map and other tools to enhance online engagement.

Website and Landing Page: Launched a user-friendly website with optimised landing pages.

Printing, Production, and Signage: Produced print materials and on-site signage.

Performance Marketing: Implemented targeted Google Ads campaigns to drive qualified leads.

Public Relations: Secured strategic media placements.

Campaign Analysis and Reporting: Monitored and refined marketing activities.

The results & outcome

PHASE ONE SOLD OVER 30 PROPERTIESSOLD OVER 30 PROPERTIES AT THE LAUNCH FUNCTION

THE BRAND GREW FROM ZERO TO THE MOST ASPIRATIONAL PROJECTGREW FROM ZERO TO THE MOST ASPIRATIONAL PROJECT IN EAST LONDON

MAJOR MEDIA COVERAGE RESULTED FROM BRANDINGCOVERAGE RESULTED FROM BRANDING AND SALES SUCCESSES

GENERATED OVER 1 000 CREDIBLE LEADSOVER 1 000 CREDIBLE LEADS WITHIN THE FIRST YEAR

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